The common thread among the history, the traditions and the economy of Cupramontana has always been the wine production. Nowadays the image of Cupramontana is inseparably connected to the wine and the grapes. By wine production, we mean both the Verdicchio D.O.C. and the spumante, which are promoted and commercialized by the lively local association of wine cellars, called Associazione Strada del Gusto ( www.gustocupramontana.it ). Although there are more then 10 different wine cellars in it, their collaboration succeeds in making the wine and the spumante famous also worldwide.
Even though Cupramontana is not the only one producer of the Verdicchio dei Castelli di Jesi, it has undoubtedly made the difference from the very beginning. The first land register of 1471 listed the vines as the most rated lands compared to olive and cereal ones. Throughout the years the cultivation techniques improved consistently, and in the sixteenth century, for example, a new cropping technique, the so-called “terra arborata cum la vite”, started to be used in order to “marry” the vine to the Field Maple Tree.
The real innovation, however, came along with those families coming from Lombardy and Veneto region at the end of the fifteenth century. They started to occupy and work on the abandoned lands around Cupramontana, and very likely they imported also their typical vine: Trebbiano di Soave (Verona). In fact, this wine is genetically near to the local Verdicchio wine. The history of Verdicchio is therefore quite clear. On the contrary, the history of its name is hazy. The name Verdicchio may indeed recall the colour (“verde” stands for green) of the grapes that can be found also during the aging, but there are no certain written records of the first use of this name.
Despite this uncertainty, the Verdicchio has nowadays absorbed the geomorphologic characteristics of this land and also reflected the microclimate aspects.
One of the uniqueness of the Verdicchio of Cupramontana is its peculiarities according to the specifics and the exposure to the sun of the land in which it is produced. Namely, in Cupramontana there are several areas that differ in their production: San Michele, Valle, Colonnara, Carpaneto, Paganello, Posserra, Salerna and Mandriole for the exposure to the sun; Follonica, San Marco and Pietrone for their soil. This gives the Verdicchio a remarkable individuality yet maintaining its main characteristics.
You can already taste the Verdicchio wine the spring following the harvest, but also as the result of a long aging in the bottles in the summer months. Moreover, the maturation process usually takes place in tanks and/or stainless steel, and sometimes in large wooden casks.
As you can imagine, Verdicchio cannot be only celebrated during the Sagra dell’Uva, but also in summer. In fact, Cupramontana dedicates a whole night of tasting, music and events to its king, the Verdicchio wine. The so-called “Verdicchio Night” takes place on the third Saturday of July, and it mixes wine, good food and several activities.
Even though the Verdicchio wine is probably the main product of Cupramontana, also the spumante has become a great occasion to promote the hamlet’s production worldwide.